Audience Explorer

Define the moms you want to reach. See what WOOP can deliver.

  1. Build your target audience
  2. See how many moms we have on file today
  3. Switch on recruitment to see how many more we can bring you
consented moms
data points

Country

Pick the market you want to reach

Macro audience

Who you want to reach. A mom can sit in more than one

Micro audience:

Nano audiences (optional)

About these numbers

On file today is the count of consented moms in WOOP's database right now. WOOP is a B2B company: we recruit moms against client briefs, not across every age group all the time, so what is on file reflects the briefs we have already run. A mom with children in different age groups is counted in each group, and a mom can sit in more than one macro audience.

What WOOP can recruit is our capability for the micro audience you chose, if a matching brief came in. It is not a forecast of what will be acquired. Recruitment is estimated at the micro-audience level; nano audiences narrow today's file, not what we add.

Several nano audiences at once show a range: moms can sit in more than one, so the combined count falls between the largest single audience and the sum of all of them. WOOP can supply the exact de-duplicated number.

Explore the data

How wide and how deep our data goes

Everything here follows the country, macro and micro audience you chose above. Click a bar or a cell to jump to it.

100% consented dataEvery mom opted in. Counts only: no names, phone numbers, emails or other personal data are shown or shared. Counts under 1,000 display as <1,000.